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Accelerating ScienceNew on ThermoFisher.com / General / Instrument Research & Experience Improvements

Instrument Research & Experience Improvements

By Graham, Mark 07.01.2021

The instrument pages on thermofisher.com have a refreshed look and feel. Our goal with this updated online experience is to provide you with rich content in one centralized location. Here are a few highlights:

Updated Storefronts

Crafted to be easier to navigate and more user-friendly, there are now multiple entry points to browse and find your area of interest quickly. And with a central place for all relevant information about a product and product family, you’ll discover:

  • Detailed descriptions and images
  • Useful selection tools
  • Easy-to-access support and resources

 

 

 

Product Tour and Virtual Demo

Two new features on instrument pages are the product tour and virtual demo, both designed to help you find the information you need to feel confident and knowledgeable from the comfort of your own lab. Embedded in the tours are videos, PDFs, and detailed descriptions of key features and capabilities.

 

 

 

Instrument Configurator

To empower your buying experience, we modernized the process for building instruments online. Our new configurator tool is easy to use and lets you build your own HPLC and add everything you might need for your system—HPLC accessories, columns, vials, solvents, software, and service plans. Using the tool, you can compare attributes and choose key components, and when you’re finished you can submit your personalized quote request. https://www.thermofisher.com/store/instruments/configurators/hplc

 

 

These tools exemplify the ways we are building a better thermofisher.com to make your buying journey easier and more satisfying.

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