Gibco HPLM should be used within 2-4 weeks once the bottle has been opened. The length of time will depend on how the stock media bottle is handled. Common media components are sensitive to both heat and light exposure, i.e., amino acids, vitamins, etc.
To maximize stability of an open media bottle, pre-warm the required volume of media for the day in a 15 ml, 50 ml, or other size container. Place the container in a 37 degrees C, 5% CO2 incubator with slightly loosened cap to allow for gas exchange. Put the stock bottle of media back into the fridge, i.e., 2-8 degrees C, to reduce exposure to heat and light.
Pre-warming the media in a 37 degrees C, 5% CO2 incubator will pre-adjust both pH and temperature to physiological levels. An incubation time of 30-60 mins or slightly longer should suffice. The pre-warmed media would be more "optimal" for cells with both temperature and pH being pre-adjusted to physiological levels.
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