Rules and entry form
Personalization is impacting every aspect of our experience as consumers, from personalized advertising to retail experiences. When it comes to nutrition, beauty, wellness, and ancestry there has been an explosion of interest from consumers in personalized recommendations; the one size fits all approach no longer applies.
The Consumer Genetics Contest is open to companies looking to personalize their products by creating a direct to consumer genetics test. The winner will receive a consumer genetics start-up package worth $25,000.
The prize includes:
$12,500 worth of Thermo Fisher Axiom custom microarrays and lab services
The Axiom Custom Array is a high-powered genotyping product with over 850,000 genetic variants, including single-nucleotide polymorphisms (SNPs), insertions or deletions (indels), and copy number variations (CNVs). The content on the array was carefully selected and curated to include markers for ancestry, wellness, traits, and ADME for diverse populations. This prize of $12,500 will include 192 samples- worth of custom arrays and lab processing.
$12,500 worth of ixLayer technology credit
The ixLayer technology credit is designed to help your team to get started with the ixLayer solution and launch your genetic products. This includes product development, UI/UX, integration with needed genetic services, hosting of scientific interpretation and more. For more information, please visit: www.ixlayer.com
Enter to win by filling in the form below.
The winner will be chosen based on the following criteria:
- Creativity: 30%
- Viability of plan: 40%
- Customer acquisition strategy: 30%
Content ends November 15, 2019. One winner will be selected and informed on November 20, 2019.
Participation is open only to professionals 21 years and older in the US (excluding Puerto Rico) & Singapore, Malaysia, Indonesia, Thailand, Vietnam, India, Taiwan, and Australia who submit the completed form above. Eligible participants may submit as many forms as they want, however there will be only one (1) winning business plan selected by the judges.
Each submission must be a single work of original authorship or material taken by the contest participant. Submissions relating to diagnostic use will not be considered. One winner’s employer/institution will be selected to receive a consumer genetics start-up package worth a total of $25,000 USD, including $12,500 worth of 2 plates (96 samples each) of Thermo Fisher Axiom Custom Array and non-CLIA lab services to process 192 samples and $12,500 worth of technology services from ixLayer . Contest submissions must be received by Sponsor no later than 12:00 a.m PT, November 15, 2019 to be included in the Contest. Thermo Fisher has the right to cancel this contest if less than ten entries are received. One winner will be selected by a panel of 3 qualified judges comprised of one of the Sponsor’s employees with background in genotyping as well as two CEOs of healthtech companies. Once the Winner is announced, the Winner may be contacted by Thermo Fisher and ixLayer separately or in combination. All communication about ixLayer’s products and services will be handled between ixLayer and the winner. ixLayer will be solely responsible for their portion of the prize. No cash or other substitutions are permitted, except by the Sponsor, which reserves the right to substitute the prize with one of equal or greater value. No refunds or credits are allowed. The prize is not transferable. All taxes on the prize and reporting thereof are the sole responsibility of the Winner’s employer. By entering the Contest, each participant unconditionally accepts and agrees to comply with and abide by these rules and the decisions of the Sponsor, which shall be final and binding in all respects. The Winner will be notified by email, telephone, or mail within approximately 14 days after the drawing date. If a winner is unreachable or does not make direct contact with the Sponsor by the date specified in the notification, or fails to accept the prize, the prize will be forfeited in its entirety and the submission that garnered the next highest number of votes will be selected as a winner. The Winner and their employer/institution must execute and return an affidavit of eligibility and a liability release within 14 days of the date of notification to Thermo Fisher in order to claim the Thermo Fisher portion of the prize. ixLayer may have additional requirements for their portion of the prize. If the Winner fails to do so, the prize will be forfeited in its entirety and an alternate winner will be selected from the remaining eligible entries. The Winner must warrant that she or he is not a Healthcare Professional or Government Official, nor prohibited by employment, contract, or law from entering the Contest or accepting a prize from the Sponsor.
Healthcare Professionals may not participate in this promotion. The term Healthcare Professionals includes clinical or non-clinical physicians (including MDs and MDs/Ph.D.s), and physician assistants, nurses, technicians, research coordinators, administrators and purchasing personnel and entities (including hospitals, rehabilitation centers, nursing facilities, home health agencies, clinics and group purchasing organizations, managed care organizations, physician group practices, medical directors for health insurance organizations) and their employees and representatives who are involved in the actual provision of health care services.
Government Officials may not participate in this promotion. Government Official shall mean: (i) Any officer or employee of a government or any department, agency or instrument of a government; (ii) Any person acting in an official capacity for or on behalf of a government or any department, agency, or instrument of a government; (iii) Any officer or employee of a company or business, university or institution owned or funded in whole or part by a government; (iv) Any officer or employee of a public international organization such as the World Bank or United Nations, the European Union or the World Health Organization; (v) Any officer or employee of a political party or any person acting in an official capacity on behalf of a political party; and/or (vi) Any candidate for political office. Void where prohibited, licensed, or restricted by federal, state, provincial, or local laws, regulations, or agency/institutional policy. Determination of eligibility is at Sponsor’s sole discretion.