Our brands include, but aren’t limited to: Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Gibco, and Ion Torrent.
The product name would be the brand (e.g., Thermo Scientific™, Applied Biosystems™, Invitrogen™, Gibco™ or Ion Torrent™) + (product line name) + (descriptor of what the product is).
First reference to a product
Subsequent references within the same document
Applied Biosystems™ MagMAX™ Express Magnetic Particle Processor
MagMax Particle Processor
Thermo Scientific™ SuperSignal™ Chemiluminescent Substrate
Attributing image or diagram copywrite ownership
The Applied Biosystems™ MagMAX™ Express Magnetic Particle Processor. Image courtesy of Thermo Fisher Scientific.
If the author guidelines (published by the journal or publication for which you’re writing) requests a location, you can check the label of the product you are referencing or use our corporate headquarters, which is Waltham, Massachusetts, USA.