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We are all #ThatKid.

To amplify the voices of people whose daily lives are affected by allergies and invisible disease, we created the #ThatKid initiative. Our hope is to bring awareness to these important conditions through powerful, real-life stories, shared by people just like you.

My son has food allergies. Yours might have autism, diabetes, or struggle with anxiety, depression, or bullying. We can work together to make sure that all our kids are safe and included.

What is Allergy Insider?

Our mission is to deliver evidence-based education about allergies and allergic disease. We believe that people who understand their condition can not only better manage their disease and prevent adverse outcomes, but also live happier, healthier lives.

Is #ThatKid Just About Kids with Allergies?

The goals of the #ThatKid campaign are to promote understanding, empower patients through education, and help build a support network for the people with allergic disease.  That said, the campaign is not just for people with allergies. #ThatKid is about starting out with a diagnosis or a label but growing beyond that label so that a condition does not define you.

Patient Stories


Empowering and inspiring #ThatKid stories

Maria’s Story: Food Allergies and Parent Advocacy

As a parent of two children with food allergies, Maria is very familiar with the anxiety that living with food allergies can cause. Watch Maria's story to see how she learned to become an advocate for her children to keep them safe and ensure they receive the best medical care.  

Kortney’s Story: Lifelong Allergies and Taking Control

Kortney was diagnosed with allergies, asthma, and eczema as a child. She shares the lessons she’s learned over the years that have helped her take control of her symptoms and conditions. 

Brian’s Story: Anaphylaxis and a Lifelong Mission

Brian lost his son BJ to an anaphylactic reaction to peanuts. He talks about that experience and his decision to make educating others about food allergies his life mission. He hopes no one else has to go through what his family went through. 

Find Out More


Understanding Allergies

Understanding Allergies

Are you sneezing, wheezing or have an upset stomach?

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Testing for Allergies

Testing for Allergies

A simple blood test can help identify underlying allergy triggers.

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After the Diagnosis

After the Diagnosis

Patient stories, evidence-based content, and access to industry experts.

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References